As the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf oversees a network of several companies dedicated to the cultivation and refinement of sugar products for the mass market in Indonesia. Despite the complexity of managing these independent entities, Jusuf successfully unites them to work cohesively, benefiting both their individual operations and the collective success of the group.
Jusuf’s role can often be compared to herding cats, given the myriad of operations he supervises. The Sugar Group Companies encompass a large number of plantations and refineries scattered throughout Indonesia, alongside nearly a dozen offices nationwide. Despite these challenges, Gunawan Jusuf has driven phenomenal growth for many products, particularly Gulaku, a refined sugar brand that has become a household name across Indonesia. This remarkable achievement highlights Jusuf’s exceptional leadership and strategic vision, earning him significant respect in the Indonesian business community.