A Leader with Purpose
Gunawan Jusuf, CEO of Sugar Group Companies, is a respected figure in Indonesia’s business landscape. Educated at Universitas Gadjah Mada, he has leveraged his role to address not only industry challenges but also critical environmental issues through his 2016 book, Blue Gold.
Exploring Blue Gold
Released in January 2016, Blue Gold is a 176-page exploration of Indonesia’s clean water crisis. With seven chapters and nearly 100 images, Jusuf examines how government oversight, agricultural practices, and resource mismanagement contribute to water scarcity. His experience managing sugar cane plantations provides a grounded perspective on the issue.
Solutions for Sustainability
Blue Gold goes beyond identifying problems, offering practical recommendations like improved irrigation and stronger policies. Jusuf’s insights urge businesses and governments to prioritize sustainable water management, making the book a vital resource.
Rooted in Industry Experience
As head of Sugar Group Companies in Lampung Province, Jusuf oversees subsidiaries like PT Indolampung Perkasa, which produce the popular Gulaku brand. His understanding of the sugar industry’s water usage informs his advocacy, bridging business and environmental responsibility.
A Call to Action
Gunawan Jusuf’s Blue Gold is a testament to his commitment to sustainability. By using his platform to address Indonesia’s water crisis, he inspires others to take action, proving that leadership extends beyond profit to positive impact.