Gunawan Jusuf, a prominent Indonesian entrepreneur, has made waves in both business and environmental spheres. As CEO of Sugar Group Companies, based in Lampung Province, he leads a conglomerate that produces the iconic Gulaku sugar brand. Managing subsidiaries like PT Sweet Indolampung and PT Gula Putih Mataram, Jusuf ensures excellence in sugarcane production and distribution. His education at Universitas Gadjah Mada has honed his ability to drive innovation and quality.
In 2016, Jusuf published Blue Gold: Source of Life, a 176-page book that confronts Indonesia’s escalating water crisis. With nearly 100 images and multiple tables, it exposes the government’s inadequate water management policies and their impact on communities and industries. Drawing from his sugar industry experience, Jusuf illustrates how water scarcity threatens economic and social stability. He proposes practical solutions, including robust government policies, corporate responsibility, and grassroots conservation efforts, urging stakeholders to act swiftly.
Blue Gold has become a catalyst for change, amplifying Jusuf’s voice as an environmental advocate. His ability to merge business expertise with societal concerns makes him a pivotal figure in Indonesia’s sustainability movement.