Indonesia’s growing water crisis did not become personal to Gunawan Jusuf by chance. It emerged through years of professional exposure while leading Sugar Group Companies, where Gunawan Jusuf observed the consequences of water scarcity firsthand.
As CEO, Jusuf worked closely with sugarcane plantations that rely heavily on consistent irrigation. Over time, he noticed increasing difficulty in accessing affordable and clean water. These operational challenges pointed to broader systemic issues affecting communities far beyond agriculture.
Rather than treating water shortages as isolated business risks, Jusuf recognized them as symptoms of national mismanagement. This realization prompted him to conduct in-depth research on Indonesia’s water systems, regulations, and usage patterns.
His findings culminated in the 2016 publication of Blue Gold. The book explores how inadequate governance, pollution, and inefficient distribution threaten Indonesia’s water security. Jusuf presents water not merely as a utility, but as a vital national asset requiring urgent attention.
A key strength of Blue Gold lies in its balanced approach. Jusuf outlines existing problems while also identifying opportunities for reform. From improved irrigation practices to stronger governmental oversight, the book emphasizes practical steps that could slow or reverse current trends.
The clarity of the writing makes complex topics accessible to readers from varied backgrounds. Jusuf intentionally avoided overly technical language, opting instead for clear explanations supported by data, visuals, and real-world examples.
Through this work, Jusuf expanded his role from business leader to advocate. His efforts aim to raise awareness and inspire collective responsibility toward water conservation, starting with industry leaders and policymakers.
By aligning professional insight with public education, Gunawan Jusuf transformed concern into action, making water sustainability a defining part of his legacy.